BASF Kultur 100
Client
BASF Kultur
About
To celebrate 100 years of BASF’s cultural engagement, we developed the campaign concept “100&” – a flexible slogan which highlights the great variety of anniversary events: 100&Kultur, 100&Konzert, 100&Vielfalt, and many more.
The key visuals featured 3D–animated flags in BASF’s corporate colors, each bearing one of the slogans. Set in the company’s house typeface, the design is minimal yet dynamic. We rolled out the campaign across posters, city lights, flyers, and additional communication assets.
In addition, we designed a printed brochure presenting a century of cultural initiatives. Consisting of several parts and elaborately produced with a variable binding system to add new sections, it completed into an extensive anniversary magazine offering insights into BASF's history and celebrating legendary performances by internationally renowned artists at BASF’s Feierabendhaus concert hall.
- Categories: Illustration, Editorial Concept and Design, Text, Photography
